Adobe's Flash video player leaps from Web to TV

US technology titan Adobe on Monday said its Flash platform commonly used to view online video will be built into Internet-linked television sets, set-top boxes and Blu-ray players.

The move adds momentum to a trend toward streaming video from YouTube, Hulu, Netflix and other websites directly to television sets instead of to home computers.

"Adobe Flash Platform for the Digital Home will dramatically change the way we view content on televisions," said David Wadhwani, general manager and vice president of the Platform Business Unit at California-based Adobe.

"Consumers are looking to access their favorite Flash technology-based videos, applications, services and other rich Web content across screens."

Adobe has been working with electronics manufacturers to use its popular Flash software to let people watch online videos using mobile telephones and computers.

"Disney shares Adobe's vision of extending HD video and rich, engaging experiences across multiple screens," said Disney Interactive Media Group chief technology officer Bud Albers.

"We are excited about the opportunities of Flash based applications and services coming to televisions."

Adobe was joined by partners including leading chip-maker Intel and popular online movie rental service Netflix when it announced the Flash move at a National Association of Broadcasters conference in Las Vegas.

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